MJBaker & Westcountry Foodservice unveils new joint brand identity and logo

MJBaker and Westcountry Foodservice, leading providers of premium foodservice solutions in the Southwest, are thrilled to announce the launch of their new brand identity and logo.

This significant milestone represents the two company’s commitment to innovation, quality, and customer satisfaction in the rapidly evolving foodservice industry. The rebranding initiative aligns with their strategic vision to enhance its market presence and deliver exceptional value to its customers.

The new logo, a clean and modern design, features a simple outline of the Southwest UK, with the bold and familiar colours of Westcountry Foods, but with sleek new fonts. The logo symbolizes the company’s dedication to freshness, creativity, and excellence in the services they provide.

This refreshed visual identity is now prominently displayed at their newly opened 80,000 sq ft depot near Kingsteignton, where the two companies come together under one roof. This new site has been built under the strict BREEAM sustainable building certification process.

“Our new brand identity reflects our growth and the evolution of our company,” said Chris Young LLB - Divisional Operations Director at Kitwave Group PLC “We are excited to introduce a look that matches our innovative spirit and dedication to quality. This rebrand marks a new chapter for us as we continue to expand our offerings and strengthen our relationships with suppliers and customers. We look forward to this new era and the
opportunities it brings.”